First look: L'Oreal Color Riche Balm in 818 Nourishing Nude

Psssst: if you haven't heard yet, L'Oreal is coming out with a line of tinted lip balms called Balm that seem to be very much like the Revlon Lip Butters with the same type of tinted, translucent lids that match the color of each balm. 



A HUGE thank to my pal @rnsmithny on Twitter for sending a pic of the one she just purchased at her local Bed Bath and Beyond (again, to see if your BB&B